Developing the WIIFM
Why am I here? Is this going to be worthwhile? These are just two of the many questions an audience will ponder as they wait for a presentation to start. They want to know What’s In It For Me, the WIIFM. Answer this and your audience will engage positively with your message.
Strong presentation skills make business professionals and technical experts more compelling and persuasive. However, the skill of presenting can only get you so far. What makes a presentation doubly effective is the way you structure your message to address the audiences WIIFM.
In this workshop, we answer key elements that have been proven to ensure retention of, and action on, your message. In this interactive presentation participants, will learn how to develop the WIIFM by.
Creating relevance
- What is to be gained by attending your presentation/meeting/workshop/seminar?
- What Skills are to be developed?
- Where will your audience use these skills?
- What will they enjoy about your presentation?
Simplifying content delivery.
- Often less is more. How to break your content into points that are clearly understood.
Solving the problems of the audience.
- Effective communication is essentially about problem solving. So how can we understand what issues are affecting the audience?
·Linking your message to the audience’s values.
- There are 8 key values that shape people’s behaviour. Link your message to the values of the audience and engagement is assured.