Why am I here? Is this going to be worthwhile? These are just two of the many questions an audience will ponder as they wait for a presentation to start .They want to know What’s In It For Me,;the WIIFM. Answer this and your audience will engage positively with your message.

Strong presentation skills make business professionals and technical experts more compelling and persuasive. However, the skill of presenting can only get you so far. What makes a presentation doubly effective is the way you structure your message to address the audiences WIIFM.